This course is designed as an introduction to the rapidly changing world of Internet Marketing.  The opportunities, problems, tactics and strategies associated with incorporating electronic methods into the marketing function are examined.  Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.  The objectives for this course include:

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Understand the latest technologies used in Internet commerce and communications
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Understand the characteristics and needs of Internet users
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Understand how the Internet affects a firm’s marketing strategy
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 Apply theories of Internet marketing to develop and maintain an Internet marketing presence.
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Demonstrate legal and privacy knowledge in Internet applications
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Select a market-oriented domain name

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Identify what constitutes successful web design
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Design and create market-oriented web sites using HTML coding and web authoring tools (e.g., FrontPage)
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Identify and select appropriate online business models
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Develop online branding strategies
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Identify the various promotional methods used online, evaluate the effectiveness of each strategy and select and use the appropriate tools that meet a firm’s Internet promotional objectives

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Develop effective e-mail marketing campaigns
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Develop an effective search engine optimization strategy through web site optimization and positioning
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Understand web traffic logs, click-through rates, conversion statistics, etc. 

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Understand how to collect data and conduct marketing research online
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Understand the legal and ethical implications of trust, privacy and security in online marketing
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Develop an Internet marketing plan