E-Mail Marketing Development In-Class Assignment

I want you to develop two e-mail marketing messages (one as a text-based message and one as an HTML e-mail message)

The goal of your e-mail message is to promote the Internet Marketing course (MKTG 342) to RU students.  This promotion will be targeted to students in the College of Business, as well as students: (1) working towards a minor in Marketing; and (2) students majoring in Information Science and Systems, Media Studies, and Graphic Design.  This e-mail is designed to be sent a few days before registration (okay I know we're past that now but use your imaginantion).  The purpose for the e-mail is two-fold; to generate interest in the course and to increase course registrations. 

While there may be some content (copy) overlap between the text and HTML-based e-mails, they also do not (and probably should not be) exactly the same because the formats appeal to readers in different ways.

You should use FrontPage (and your FrontPage account) to develop the HTML e-mail.  Please save the file containing the e-mail marketing message with the name:  mktg342_promo.htm

I will grade this assignment based on the guidelines provided during our discussion of developing e-mail copy and e-mail design.

In order to receive credit for this assignment, you must send me (at astanton@radford.edu) two e-mail messages:  (1) an e-mail message with the URL of your HTML e-mail message (e.g., http://www.radford.edu/~rjones/mktg342_promo.htm) -- please also include the names of your team members - be sure to  include HTML e-mail message in the subject line here so I know what this is, and (2) the second e-mail message should contain the text-based e-mail message presented exactly as it would be sent to the students (this means your subject line should be written for RU students not something like “here is my assignment”). 

You may work in teams of 2 or 3 people for this assignment (I do not want you to work on this assignment alone).  It is worth 40 points and is due to me via e-mail (astanton@radford.edu) at the end of class.