Date Class Materials
4/12 (Tuesday)
bullet Advertising on the Internet (Powerpoint)
bullet How to Create Banner Ads Using Ad Designer
4/7 (Thursday)
bullet Online Promotional Strategies (Powerpoint)
3/22 (Tuesday)
bullet E-Mail Marketing (Powerpoint)
3/10 (Thursday)
bullet Search Engine Submission and Link Popularity
3/8 (Tuesday)
bullet Optimizing Web Pages for Search Engine Marketing (Powerpoint)
3/3 (Thursday)
bullet Search Engine Keywords Assignment (Powerpoint)
3/1 (Tuesday)
bullet Search Engine Marketing Introduction (Powerpoint)
2/24 (Thursday)
bullet Class cancelled due to inclement weather and delayed university opening
2/22 (Tuesday)
bullet Online Trust (Powerpoint)
2/17 (Thursday) Choose the best domain name:  domain_name.htm

Graphics we will use for class:

bullet Rose picture
bullet Grocery store picture
bullet Visa picture
bullet MasterCard picture

FrontPage In-Class Assignment Using Tables:
I want you to create the home page for
MyGroceryStore.com - your final product should look just like the example page I created. To create this page, you will need to import all of the graphics above.  Save your page with the name:  mgs_username -- for example, my page would be saved as mgs_astanton.  At the end of class, e-mail me at astanton@radford.edu the URL for your page (for example http://www.radford.edu/~astanton/mgs_astanton.htm).  If you are unsure of the URL for you page, right click from within your page and choose page properties.  Then highlight the URL listed in the location cell and paste this into your e-mail message.

2/10 (Thursday)
bullet Online Branding (Powerpoint)
1/27 (Thursday)
bullet Home Page Considerations (Powerpoint)
1/25 (Tuesday)
bullet Web Design for the User Experience (Powerpoint)
1/20 (Thursday)
bullet Example of Applying the 7Cs to Lands End (Microsoft Word)
1/18 (Tuesday)
bullet Internet Marketing: An Overview and Framework (Powerpoint)
1/13 - Thursday
bullet Internet Fundamentals (Powerpoint)