Date Due	Assignments and Readings
4/21 (Thursday)	Ad Effectiveness Assignment in-class assignment
4/19 (Tuesday)	Please read the following articles: How Banner Ads Work Using Banner Ads to Promote Your Web Site Online Advertising: Taking Over the Web? Surprise! Badly Written Banner Ads Yield Bad Results When A Pop-Up is Not a Pop-Up The Forms of Rich Media; Part 1 Way Beyond the Banner Two Intrusive Ads Deemed Appropriate Rich Media Rising CPA or CPM? That Is the Question Creating Compelling Search Engine Ads and Landing Pages
4/12 (Tuesday)	Please read the following articles: Reciprocal Links: The Glue Behind the Web 10 Steps to Getting Links to Your Site The Six Simple Principles of Viral Marketing Tips for Optimizing Viral Marketing Campaigns Online Press Rooms That Perform Internet PR: Get a Handle on the New Medium Blogging for Business: 7 Tips for Getting Started Choosing an Affiliate Program
3/29 (Tuesday)	E-Mail Marketing In-Class Assignment (due at the end of class)
3/29 (Tuesday)	Search Engine Marketing Assignment Please read the following articles: Begin at the Beginning Don't Be An Accidental Spammer The E-Mail Marketing Handbook Click-N-Drop E-Mail Marketing Best Practices 12 Common Mistakes in E-Mail Marketing Complying with CAN-SPAM: A 10 point Checklist for Marketers Six Small (and Cheap) Ways to Target E-Mail E-Mail Newsletters that Sell The Future of E-Mail
3/22 (Tuesday)	Please read the following articles: How Internet Search Engines Work Introduction to Search Engine Marketing What Search Engine Marketing Does Your Site Need Natural Search: The Overlooked Strategy Are You Employing Tactics that Can Get You Kicked Out of Search Engines The Road to Link Popularity Low Budget Search Engine Marketing Get Flash Sites Ranked in Search Engines Design Matters Pay Per Click Tips for Attracting Traffic
3/1 (Tuesday)	DHTML Effects Assignment - files you will need for this assignment (and should import into your FrontPage account before you begin): Flower Hat Books Dynamic HTML Effects Please read the following articles: Five Steps to Online Trust for Your Brand Five Ways to Get People to Trust Your Online Marketing
2/10 - Thursday	Please read the following articles: Building Your Brand Building the Brand You've Always Wanted Got Brand? Nine Ways to Fix a Broken Brand Why Santa's Marketing Works Better than Yours Being Specific About Online Branding Branding a URL: Everything's Relevant The Essential Guide to Selecting a Domain Name How to Select a Good Domain Name for your Company Domain Naming Assignment (in class)
2/1 - Tuesday	Good/Poor Web Design Assignment
1/25 - Thursday	Please read the following articles: 12 Website Design Decisions Your Business/Organization will Need to Make Correctly How to Make Good Looking Web Sites that Attract Visitors Learn Web Design from the Print Press The Top 10 Sins in Web Design Good Website Navigation: Reaching the Information Instantly Top 10 Web Design Mistakes of 2003 GIF vs JPEG Alternative Solution to the Applying 7Cs to eBay Assignment from Thursday
1/20 - Thursday	Applying the 7Cs of the Customer Interface to eBay - In Class Assignment (Word Document) - You may work in teams of 2 or 3 for this in-class assignment.  It is due at the end of class.  Please submit your completed Word Document via WebCT.
1/20 - Thursday	Identifying Online Business Models Assignment Please read the following articles: Business Models on the Web The Internet as a Marketing Medium The Truth about Internet Business Models How to Make Money on the Net Discover Your Unique Selling Proposition
1/13 - Thursday	Read the course syllabus thoroughly to make sure you're comfortable with the course requirements Please read the following articles: How Internet Infrastructure Works How Web Servers Work
1/11 - Tuesday	Please complete the student information form during class today so I can learn more about you.