You will need to open a Word Document for this assignment.  You may work in teams of 2 or 3 on this assignment.

Note:  Please do not use the same web site (e.g. www.yahoo.com) for locating all of the advertisements.  Please use a variety of different sites.

1.    Find 1 ad that you believe is effective.  For this ad provide:

bullet the name of the company and/or product being promoted in the banner ad
bullet the URL of the page where you found the banner ad and a screen snapshot of the ad (CTRL + Print Screen)
bullet reason(s) why you think the ad is effective

2.    For the ad you selected in number 1 above, click through to the ad's landing page.
       For each landing page, provide:

bullet the URL of the landing page and a screen snapshot of the landing page (CTRL + Print Screen)
bullet is this a good landing page?  why or why not?

3.    Find 1 ad that you believe is not effective.  For the banner ad provide:

bullet the name of the company and/or product being promoted in the ad
bullet the URL of the page where you found the ad and a screen snapshot of the ad (CTRL + Print Screen)
bullet reason(s) why you think the ad is not effective
bullet suggestions for how the ad can be improved

Be sure to include everyone's name on the document.  Save the Word Document as the names of all people who worked together (e.g. MarySmith_JohnDoe) and submit it to via WebCT before the end of class.  This assignment is worth 30 points.